1950s and 1960s Poster Collection - Traimer Collection

Collection d'affiches à Vienne, en Autriche. (1950, 1960 et 1970).
Poster Collection en Viena, Austria. (1950, 1960 y 1970).

Heinz Traimer (1921-2002), was an German-Austrian graphic-designer and advertising copywriter who lived and worked in Vienna in Austria since 1956.[1] He won serveral prizes also the National prize for the best advertising campaign 1976.[2] He was the main graphic-designer for the biggest austrian Bank "Zentralsparkasse" in the years between 1955-1970.[3] Posters made by Traimer are in several collections and museums in Vienna.

Early life

Heinz Karl Wolfgang Traimer was born on 21.09.1921 in Schondorf in Bavaria (Germany. His parents Heinrich and Hilde Traimer both where teachers. His father Heinrich died in 1926. Hilde moved with the two sisters of Heinz to Augsburg. 1940 Heinz Traimer gratuated from grammar school (Altes Real Gymnasium) in Munich. From 1940-1945 he was drafted for the German Wehrmacht where he had to serve as radio operator in army trains. Between 1945 an 1946 Traimer was prisoner of war in Russia where he became infected with polio.[4]

Career

He was educated in Munich (Germany) at the prestigious schools [:de:Blocherer_Schule Blocherer School of Applied Arts] and the Akademie fuer das graphische Gewerbe – Meisterschule für Deutschlands Buchdrucker (Academy for the graphics industry - German Master School for printing). Professor Eduard Ege and Eberhard Hoelscher, both well-known German graphic-designers, were his teachers. Hoelscher was the president of the association of the German advertising artists.[5] In the first years after his training, he came into contact with bank advertising. He also won several competitions and was employed by the well-known agency "Suedgraphik".[6]

Vienna

Because of his girlfriend and later wife he came to Vienna and was immediately hired as studio manager at the prestigious Koszler advertising agency. Here he probably created the first ads for the Vienna Central Savings Bank.

Savings Bank advertisement

In 1956, Traimer decided to start his own business. With his wife he installed a silk screen printer studio called Kahlenberg-Graphik. Later, Austrian saving banks group was his main customer. Until 1970 his work was characterized by fast sketches or simple surfaces and often included humorous content.[7] Pupils and young people, the middle class and the working class were his main target group in the years until 1970. Therefore, any of his posters gave advice how to save money in a colorful and narrative way. With the growing affluence of the population, bank advertising received new motifs, which showed "lifestyle" in the poster art photography - a technique which Traimer did not really like.

Traimer's graphics appeared as posters, in newspapers, magazines, on slides at the cinema, public buildings, on buses and trams. He also developed TV and radio advertising. So it was impossible not to take notice of his works in the years between 1955 and 1980.[8]

Further customers were the Automobile Club ARBÖ, the electronics company Kapsch, the City of Vienna, the Social Democratic Party of Austria (SPÖ), and numerous other businesses and private customers.

When Traimer died in 2002, he left an estate with nearly 2,500 objects including more than 300 posters.[9] The collection is located in a private home in Vienna and not open to public but can be visited by special appointment.

Museum posters

Posters by Traimer can be found in the collections of various museums or collections like the Archive of the Erste foundation, the Vienna Museum, the Vienna Library, the Museum für angewandte Kunst – MAK (Museum of Applied Arts), the Austrian National Library and the Strassenbahn-Museum (Tram museum).

Bibliography

Bechtle, Matthias (2012). "Heinz Traimer - Diplomarbeit m.s. (diploma thesis ms.). Universität Wien (University of Vienna). DA.-2012/52.

References

^ Sauer K. G. (2000). "Allgemeines Kuenstlerlexikon. 10.", p. 16. K.G. Saur Verlag. München Leipzig.
^ Bundesministerium fuer Handel, Gewerbe und Industrie und Werbewissenschaftliche Gesellschaft (1976). "Staatspreis fuer Werbung", p. 4-5. Werbewissenschaftliche Gesellschaft (hg.), Vienna.
^ Hock, Johann (2007). "Oesterreichs Kreditwirtschaft in der Weltfinanzkrise: Fakten, Analysen, Perspektiven und Chancen", p. 346. Neuer Wissenschaftlicher Verlag GmbH Nfg KG, Vienna. ISBN-10: 3708306341
^ Bechtle, Matthias (2012). "Heinz Traimer. Diplomarbeit m.s. (diploma thesis m.s.)", p. 4-5. Universität Wien (University of Vienna), Vienna. DA.-2012/52.
^ http://de.wikipedia.org/wiki/Bund_der_Deutschen_Gebrauchsgraphiker
^ Fuchs Heinrich (1986). "Die oesterreichischen Maler des 20. Jahrhunderts - Band 4 S-Z, p. 180-181. Selbstverlag, Vienna.
^ Feldner, Fritz (1960). "Wunderliches Werbarium. Die Werbung in der Karikatur. Die Karikatur in der Werbung", p. 178. Forum Verlag, Vienna.
^ Bechtle, Matthias (2012). "Heinz Traimer. Diplomarbeit m.s. (diploma thesis m.s.)" p. 80. Universität Wien (University of Vienna), Vienna. DA.-2012/52.
^ http://www.heinz-traimer.com/sammlung/


http://en.wikipedia.org/wiki/Heinz_Traimer